About Love Mortgage

Own a Mortgage Franchise Designed for the Modern Marketplace

MORE ABOUT OUR BRAND

Originate and Innovate for Franchise Growth

A Dynamic Industry

The mortgage industry has grown more competitive and more complex, and that can make it harder for clients to find knowledgeable, personalized guidance. Love Mortgage was created to meet that need and offers a brokerage model built on experience, trust, and the desire to help homebuyers navigate one of life’s biggest financial decisions.

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Build Your Own Business

For loan officers, the chance to own a mortgage franchise offers a clear way for them to step out from under corporate management and into ownership. Instead of watching a portion of each loan fund someone else’s structure, Love Mortgage franchise owners build their own team and keep control of their business.

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Designed for Franchise Owners

We operate on a simple flat-fee royalty model rather than a percentage of your revenue, so you know exactly what you owe each month. And franchisees can run their business from a home-based office in many cases, to reduce overhead while maintaining full compliance and professionalism.

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Centered on Client Care

Our franchise owners gain access to pre-vetted wholesale lender relationships with broker-protective contracts already in place. It’s an approach that allows you to focus on serving your clients instead of struggling through back-end approvals or legal negotiations.

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Owner Support

Love Mortgage understands the critical role our owners play, and we support you with classroom and on-site training, ongoing operational guidance, and marketing tools tailored to the mortgage space. Our systems are designed to help you build your business with confidence and the knowledge that you have access to industry expertise at every step of your journey.

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The Future of the Mortgage Brokerage

As we grow across Texas and expand into surrounding states, our vision remains focused on helping more loan officers gain freedom, leadership, and the ability to build a meaningful future. Love Mortgage is on the move and growing, and we’re excited for what’s to come.

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OUR BRAND IN THE NEWS

Best Mortgage Lending Company: Winner, 2022. Finalist, 2020, 2021, 2023, 2024

Member, Abilene Chamber of Commerce

Member, Abilene Chamber of Commerce Military Affairs Committee

Affiliate Member, Abilene Association of Realtors

MORE ABOUT OUR FOUNDERS

Linda and Chris Love

Chris and Linda Love built their careers inside the mortgage industry and spent decades as corporate loan officers and banking professionals. With over 70 years of combined experience, they saw firsthand how the industry often limits the professional growth and revenue of the loan officers driving its production.

The couple originally planned to grow a network of corporate branches. But as operational costs climbed and corporate demands grew more rigid, they realized there had to be a better way that offered flexibility, ownership, and long-term opportunity without the weight of a top-heavy structure.

Linda and Chris’ realization became the foundation for the Love Mortgage franchise opportunity. They created a model designed to give loan officers and other industry professionals the tools they never had starting out, including a flat-fee structure, pre-vetted lender relationships, and a roadmap to building a compliant, independent brokerage from the ground up.

Linda and Chris believe that the people originating the loans should have the freedom to build something of their own. It guides their franchise development and is the foundation of an operating model that works not just as a business but as a way to pass down the knowledge they earned the hard way and to help others own a mortgage franchise with confidence in themselves and their brand.

MAKING AN IMPACT

Hear More About Us!

John & Sarah D.

“Great communication and assistance throughout the whole process.”

Bobby B.

“They guided me smoothly through the mortgage approval process while quickly answering any questions I had along the way.”

Judson & Jacey S.

“Y’all worked very hard for us and made the experience very easy and great throughout!”

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